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New UK Sport website is out of the blocks with Rippleffect


Liverpool digital agency Rippleffect has delivered a new website for UK Sport, the government-backed sports agency.

The site is intended to engage its growing audience of sports industry bodies and professionals, athletes and sports fans in UK Sport’s work.

The new UK Sport site The new UK Sport site

Rippleffect, which was appointed to lead the project last year, says it completed an “in-depth discovery process” to define the organisation’s digital approach before starting the work.

The new site has been built using the Sitecore Experience platform, allowing synchronisation with other UK Sport internal or stakeholder-facing microsites.

Vanessa Wilson, director of commercial and communications at UK Sport, said: “The website provides our audience with a more engaging experience using all of the assets at our disposal to tell the story of what UK Sport does and the wider impacts of delivering world class success.”

Rippleffect has previously produced websites for the likes of Everton FC, Liverpool FC and Edinburgh Zoo.

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