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New Edinburgh Park Arena seeks naming sponsor

The sponsorships division of AEG Europe has begun the search for a naming rights partner for the new Edinburgh Park Arena.

The 8,500-capacity venue, which received planning permission earlier this month, is expected to create more than 1,000 jobs and add an estimated £520m to Edinburgh’s economy.

Paul Samuels, executive vice president at AEG Global Partnerships, said: “Edinburgh residents are one of the most active listeners of music per capita in the UK – even more so than London – and those entertainment fans have been missing an arena for too long.

“Our team is behind some of the most iconic partnerships in the world, including The O2 in London, and we’re now looking for an ambitious business who can seize this rare, once-in-a-lifetime opportunity with both hands.”

AEG said that, on average, a new naming rights partner will benefit from a 30% increase in consideration after the first 12 months and a lift of 29% in favourability amongst fans attending events at the venue.

Construction of the new venue is proposed to begin in 2025, subject to the appointment of an external contractor and finance being in place, and will continue over the course of two years, with the aim of delivering the first event in 2027.

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