Total Fitness has restructured its Executive Board, following a successful £6.5m refinancing through OakNorth Bank.
It means former Kerry Curtis, who’s been the Northern gym brand’s Head of Marketing and Head of Brand Development now becomes its Brand Development Director.
The company has also promoted Tom Rayner to Chief Financial Officer.
“I am excited to take on the role of Brand Development Director, a sector-first Executive role. The brand has been on an incredible journey over the last 5 years, of which I am very proud,” said Curtis.
“The new chapter of growth is set to deliver exceptional new experiences for our members both within our core business and beyond. As a bold, brave business, we will drive innovation through customer insight and challenge the status quo in the health and fitness industry.”
Curtis joined Total Fitness from Radisson Hotel Group, where she was Area Marketing Manager for UK and Ireland, prior to that she was Marketing Manager – Aviation at Manchester Airports Group.
“It’s important for a CEO to have the right structure and talent around them to deliver the right strategy at the right time. We’ve come really far at Total Fitness over the last 5 years, both pre-pandemic, through it and beyond. Bringing the power of Brand, commitment to customer promise and a firm set of brand beliefs, to the centre of strategic decision-making with a newly formed (and sector-first) Executive role is a bold and important signal of the future strategy for the team,” said Sophie Lawler, CEO of Total Fitness.
“Kerry Curtis is a bright talent and I have no doubt of the value she will add to our team and the strategy beyond. It’s also with great delight that I appoint Tom Rayner to CFO to support me into our next chapter and beyond. He’s been instrumental in our sector-leading growth to date and fundamental in establishing firm foundations for their next phase of growth. Kerry and Tom join me alongside Operations Director Paul McNicholas to form a dynamic and tenacious executive team for the future.”
The successful £6.5m loan application from OakNorth Bank will support the refurbishment of a number of its 15 clubs.
Total Fitness stated that to date no private equity-backed health club has successfully refinanced post-covid, which is why it needed to devise an “innovative strategy for their service offering, which also includes supporting future growth opportunities outside of the core estate.”
