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New Beatles Story website for Liverpool’s £100m Beatles nostalgia industry

The Beatles Story has launched a brand new website bringing the legendary story of the Fab Four to life online.

Beatles-related tourism is estimated to be worth more than £100 million per year to the city, according to recent BBC figures, and The Beatles Story – located on Liverpool’s iconic Albert Dock – is a must see attraction for fans of the band.

Manchester-based digital agency Ultimate worked alongside The Beatles Story on the project, creating an engaging online experience that will continue to drive global tourism to the North West.

The Beatles Story is the world’s largest Beatles exhibition of its kind, inviting you to embark on an incredible journey through time into the lives and music of the band through a self-guided audio tour, available in multiple languages. It was crucial that the website appealed to fans worldwide, putting the customer experience first and ensuring a frictionless booking journey that would enable the attraction to tell the story of the band that changed the world, for years to come.

Diane Glover, marketing manager at The Beatles Story, said: “This was a very exciting project for us and an opportunity to really bring the quality and uniqueness of our award-winning attraction to life online. We thoroughly enjoyed working with the whole team at Ultimate to tell the story of the band that changed the world and hope to drive tourism into Liverpool for years to come. We hope you will enjoy the show.”

Richard Newman, CEO at Ultimate, added: “As a huge fan of The Beatles and the lovely city of Liverpool, I was absolutely delighted that Ultimate was appointed as website partner on the project. We’ve truly enjoyed bringing The Beatles Story to life, creating a digital experience befitting of this brilliant attraction and infamous band.”

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