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Neon produces Mumsnet creative for laundry app


Manchester-based digital agency Neon has produced the creative for an online campaign by on-demand laundry app Laundrapp that will feature on Mumsnet. 

The campaign debuts Laundrapp’s brand refresh, also designed by Neon. As part of the campaign, Laundrapp is inviting 30 Mumsnet members to test the brand for free, while three Mumsnet-approved influencers will be brought on board to try the service and share their experience.

“Our ambition was to create something intended to stand out from the pale blue smorgasbord of other advertisers within the laundry and domestic lifestyle sectors, so we adopted bold colours and a punchy, cheeky tone of voice,” said Chloe Waddington, Head of Agency.

Jack Mason, Group CEO of Laundrapp’s parent company Inc & Co Group, added: “Parents are currently under immense pressure and have been for a while now due to the difficulties of living in lockdown. 

“Our mission has always been to make people’s lives easier by managing their laundry – a chore most people dislike, and which sometimes seems never ending – and we feel our services are more relevant now than ever before.“

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