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Naturewall appoints agency for “international search success”


Naturewall, which specialises in sustainable wall coverings, has appointed a new search agency as it seeks to expand internationally.

As part of its growth plans, it migrated its website to a new .com domain name and upgraded its ecommerce options. It’s brought in Sheffield-based The SEO Works after seeing its search performance had suffered as a result of the move.

“Off the back of our investment of a new .com website, and upgrading to Shopify Plus, we want to bolster our organic positioning and found SEO Works to be the best agency to grasp an understanding of the business and strategy moving forward,” said Esme Westmoreland, Head of Marketing at Naturewall.

“They provided the most informative audit of the initial problems and we’re looking forward to working with the team to position Naturewall as the market leader of decorative wall panels in the UK, and internationally.”

The SEO Works said they were taking a “two phased approach” firstly making up any ground lost during the migration and then increasing its visibility.

“Working with a company like Naturewall who are attempting to break into international markets is always a great opportunity for us here, as our team has the expertise and knowledge to achieve this for them. It’s always good to be involved with companies who  remain true to their values like Naturewall do, as we feel this also reflects us as a business” added Alex Hill, Sales Director of The SEO Works.

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