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National World launches digital self-service ad platform


Publisher National World has launched a new self-service advertising platform powered by DanAds.

The new platform automates the ad buying process and offers greater flexibility to advertisers, allowing businesses of all sizes to easily access National World’s extensive portfolio of respected news brands across the UK, including The Yorkshire Post and The Scotsman.

Mark Hollinshead, COO of National World said: “Self-serve advertising is an evolutionary step in connecting advertisers to National World’s trusted news brands. This is a prime example of both the future-facing path we’re taking and our ongoing drive towards being truly customer-centric.”

The platform allows advertisers to place ads in front of National World’s audience of over 14 million unique monthly visitors, making it an effective way for businesses to reach their target audience and increase brand awareness. With the ability to target specific demographics, interests, and behaviours, via National World’s extensive 1st party data, advertisers can be sure that their ads are reaching the right people at the right time.

The launch is the latest move in National World’s drive to invest in sustainable local and national publishing. The platform is built with the latest self-serve technology, which enables advertisers to have full control over their campaigns, and makes the process more efficient, faster and cost-effective. Within the platform, advertisers can easily create and launch campaigns, track their performance, and make adjustments in real-time, ensuring their ads are reaching the right audience and achieving the desired results.

National World’s director of digital monetisation, Jade Power said: “National World Ad Manager will bring a new level of convenience and flexibility to our advertisers. We are committed to helping businesses of all sizes access our portfolio and reach their target audience, and this platform is a big step in the right direction.”

National World Ad Manager has been put through extensive testing with local digital agencies ahead of launch, and the reaction has been “overwhelmingly positive.”

Elliott Gould, senior account manager at Big Marketing said: “National World Ad Manager is easy to use and bound to become another tool in any forward thinking digital agency’s arsenal.”

Istvan Beres, CEO and co-founder of DanAds, added: “We are strong believers in the importance of quality local news sources, and we’re committed to providing our clients with the tools they need to succeed in a rapidly-evolving digital landscape. I am confident that this new self-serve platform will be a game-changer for National World and their advertisers alike.”

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