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Muse Developments turns to Cuckoo for Lakeside campaign


Salford agency Cuckoo Design has been appointed by Muse Developments to develop the brand and full communications campaign for its latest development at Lakeside, Doncaster.

The new development will feature a range of 51 two, three and four bedroom homes, and is Muse’s second project in the Yorkshire town.

Cuckoo, which won the work after a four-way pitch, has started immediately on the name, website and hoardings. Homes will be available to buy off plan from the spring.

Hollie Reynolds, Muse’s sales and marketing manager, said: “The pitch from Cuckoo was in a league of its own. The planning, research and creative strategy really showcased not only their ability to think differently but also their understanding of our market and audience. I am delighted to be working with them again on another project.”

Justine Wright, Cuckoo MD, added: “We are just delighted to have won the project. It is amazing to start from scratch with a new brand and each and every one of the Cuckoo team were involved in the pitch process. A fantastic team achievement.”

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