Zut has produced a series of films to promote the “north of England City Experience” to millennials.
Featuring Liverpool, Manchester, Leeds, Hull and NewcastleGateshead, they are intended to provide a snapshot of the cultural highlights along the TransPennine Express train route.
“We thoroughly enjoyed producing this piece of work, which takes viewers on a cultural journey through our great northern cities,” explained Zut director, Mark Hancock.
“We deliberately kept the pace fast-moving and bursting with adventure to appeal to well travelled millennials who seek the buzz and excitement of the city break experience. This audience demands culture, fun and enrichment, which is reflected in our creative approach.”
It is being released in the Netherlands, Germany and Nordics, supported by a ‘North of England City Experience’ rail ticket developed by TransPennine Express.
