Sublime, the global high-impact advertising marketplace, is opening a new UK hub in Manchester.
The office at No1 Spinningfields will serve agencies in Ireland, Scotland, Manchester, Leeds, Newcastle, Birmingham, and Bristol.
From the new hub, which is expected to employ three staff by the end of the year, Sublime will work with local agencies such as MediaCom, Dentsu Aegis, McCann, Wavemaker, Cube3 and Epiphany.
Since its launch in 2012, Sublime has experienced rapid growth and launched in Germany and Singapore with dedicated on-the-ground teams to support the company’s existing presence in Paris, London, New York and San Francisco.
Andrew Buckman, EMEA Managing Director, said: “We are delighted to announce this expansion into local markets as we look to strengthen our partnerships with companies outside of the big capital cities such as London and Paris.
“These new offices will help us extend our reach as demand increases for creative formats – such as our ‘swipe to site’ and ‘showroom’ ads – due to a shift to direct response focussed brand activity, helping clients move down the funnel.
“At Sublime we constantly strive to understand the consumers’ needs to ensure we deliver a positive brand and publisher experience through investment such as our European partnership with Kargo, which only strengthens the technology and creative expertise we have to offer.”
