Squad and Love Sugar Science have joined forces to deliver a 7-figure repositioning campaign for skincare brand, Super Facialist.
They were appointed following a competitive pitch process last year to produce the first above-the-line advertising commissioned for the brand.
The creative takes a more humorous look at “the frantic and often chaotic routines of women as they juggle work, family commitments, social time, studies and more, all whilst trying to care for themselves.”
Its intention is to give the cold shoulder to the often unobtainable, flawless beauty of typical skincare marketing.
