Manchester-based Jam has completed a branding project for credit union business Kesho after winning a three-way pitch.
Jam was hired to rebrand two of the company’s core brands, Kesho and Curtains, whilst creating and launching a brand for a new consumer e-money account.
The agency was challenged with upholding the brand’s heritage and maintaining customer loyalty whilst refreshing the brand in line with the company’s vision for the future.
Jam transformed Kesho into Sercle with a “bold new look and narrative”, and Curtains was rebranded to Sercle Platform.
It also created Vox Money, an online e-money account for those previously overlooked by traditional banks.
On the back of the work, Jam has now been awarded the retained contract to deliver integrated, digital marketing strategies for both Sercle and Vox Money and will launch the brands to the credit union and consumer markets respectively.
Jaime Gee, MD of Jam, said: “We are thrilled to be working with Omnio Global to deliver new brand identities and digital strategies reflective of the organisation’s innovation and dedication to not only financial technology solutions but exceptional customer service.”
Lindsay Ward, Executive Director at Sercle, added: “Jam really impressed us with their thorough approach to brand development, extraordinary creative and clear understanding of our audience and the sector.”
Jam also works with the likes of Argos Pet Insurance, APJ Solicitors and Carrot Insurance.
