Damart returns to TV advertising with HOME
Damart UK has commissioned its first television campaign in 6 years.
It has worked with Leeds-based HOME to raise its profile in the UK and to find a voice that works for a younger, female audience.
The brand is a household name in France and HOME has adapted creative that has already run on French television.
“HOME’s wealth of experience in TV and content, coupled with their comprehensive understanding of the sector and target audience, made them the obvious choice,” said Michelle Cording, Head of Marketing at Damart.
“We’re delighted with how the campaign has shaped up and are confident that it will help us to drive sales in the UK, as well as resonating with both our current and target audience.”
The agency has also created social content and press advertising, which will run in Bella, Prima, Good Housekeeping and Woman & Home throughout the winter months.
“We were delighted that Damart came to us to help them with this challenge. We wanted to retain the French brand essence whilst making it relevant for the UK market and engaging a new audience,” explained Helen Curtis, Client Services Director at HOME.
“With fresh creative and targeted channel selection, we feel we have achieved this and are excited to see the public’s reaction.”
The television ad will air on ITV and Channel 4, with spots around popular shows including Coronation Street, Couples Come Dine with Me, Good Morning Britain and Loose Women.