TBWA\MCR has this week launched a Christmas campaign for over-45s fashion brand JD Williams.
The campaign, which rolls out across TV, Print, Digital & Social Media, highlights women acknowledging the compliments they earn over the festive period and is titled, ‘Compliments. You’ve Earned Them.’
It was shot by Director Nina Aaldering, with photography by Adam Whitehead.
Lisa Nichols of TBWA\MCR said: “It takes years of care, love and experience to make Christmas super special for the people you love. We think our women have earned the right to be recognized and complimented for what they do AND how they look at this time of year. Ladies – you have EARNED every compliment you get. Take them.”
