Love Island winner Amber Gill stars in The Gate’s Littlewoods campaign

Created in two weeks, with a one-week shoot, The Gate produced over 1,000 pieces of film and photographic content for use across each of Littlewoods’ digital channels, including its website and social media platforms, as well as for use in press.

Rhiannon Lewis, Managing Partner at The Gate, who lead the Topshop at Littlewoods project, said: “Where we’re really adding value to the client is bringing accountability to the content we’re making. The younger viewers eyes aren’t necessarily on TV, so we have to make sure we’re capturing those high brand values with online content creation that features scroll-stopping style.

“Our work for Littlewoods is a great example of this and we’re proud to have created a set of content which appeals to the core Littlewoods customer as well as to the younger audiences of Topman and Topshop.”

Jo Fisher, Brand and Advertising Lead at Littlewoods owner Shop Direct, said: “Thanks to The Gate for a fabulous campaign. It wasn’t the easiest by any stretch but they pulled it off brilliantly and we’re excited to see the results our new photography and film are able to generate.”

The event returns to Leeds on Thursday 30th January