Citypress wins Housesimple account
Housesimple, the UK’s fifth largest single brand estate agent, has handed an integrated communications brief to Citypress to support the national roll-out of its new ‘sell your home for free’ service.
The Colchester-based company is backed by investors including Sir Charles Dunstone, founder of The Carphone Warehouse, and is the first major estate agent to offer all the usual support people get from a high street agent for free.
Manchester agency Citypress has been appointed following a competitive pitch and is leading social media strategy, content and earned media campaigns.
Theo Hildebrand of Housesimple said: “We’re disrupting a very traditional market and needed a partner with bold, creative ideas to help us drive awareness, consideration and trust.
“Citypress challenged us with their insights and approach, and have developed a plan that we’re confident will help us achieve our ambition.”