CreationADM is carrying out a global rebranding and repositioning for vaping company, iBreathe.
It will be centred around the idea of “Start Stopping” and target tobacco smokers. Campaigns will see it team up with healthcare providers and sports facilities, as well as providing educational materials and booklets.
“We are delighted to be working with iBreathe. They came to us with what appeared to be a common problem in a massively saturated market; ‘Make us different’. Our research and initial creative tests indicated a route that we thought was both right and controversial. Always a heady mix,” said Gary Young, Creative Director of CreationADM.
The Manchester agency will look after all aspects of its branding, marketing and communications for the next two years.
“We were hugely impressed by the standard of the work carried out by CreationADM. Every member of their team was involved in the rebrand. They went beyond our expectations, suggesting plans and ideas that we had not yet considered, but which we could see would have a huge impact on sales and reach,” added Alaur Rahman, Chief Marketing Director for iBreathe.
“We hope that the new simple, clean, lifestyle approach to vaping which our rebranded position encourages, will inspire more and more people to quit smoking, start vaping, and adopt a healthier lifestyle.”
