Manchester-based content marketing agency Hattrick has appointed Paul Myerscough as its Head of Content and Outreach.
Myerscough joins from Stein IAS, where he was Global Director of Content, responsible for the agency’s global offering across PR, social media and content marketing.
In his new role, he will drive the content arm of the agency and also collaborate on new business development, as well as shaping Hattrick’s demand and lead generation function.
He said: “My focus is on helping clients elevate the quality of their content marketing and how it’s deployed through the latest marketing technologies.
“B2B is awash with agencies that ‘play’ at content marketing, but very few of them excel at bringing together subject matter expertise, campaign-led creativity and effective go-to-market planning. Hattrick on the other hand has a results-led, insights driven approach which caters really well to brands that are looking to differentiate across paid, owned and earned media.”
Managing Director Malin Cunningham added: “Paul brings a wealth of experience and expertise to Hattrick both on the client-facing and the content side. His unmatched understanding of content strategy and go-to-market planning will undoubtedly deliver measurable ROI for clients and drive growth for the agency.”
Hattrick provides B2B content marketing services across PR, digital and social media to businesses. Current clients include Tarkett, Certas Energy and GCP.
