The Co-operative Bank has released an ethical decision-making quiz on social media.
Developed in tandem with Leeds-based agency, Brass, its aim is to engage with people and encourage them to reexamine what they value and how they think.
Ethics Academics from the University of Leeds helped with the What’s Your Good? quiz, which covers sustainability, recycling, financial abuse, gender equality and volunteering.
Two versions of the quiz will be launched to audiences via social networks – one for consumers and one for business leaders
“We’re excited to be on board with both The Co-operative Bank and Brass to delve into the ethical motivation behind people’s actions,’ said Dr. Sean Sinclair, University of Leeds Teaching Fellow and Consultant in Applied Ethics.
Alastair Pegg, Marketing Director at The Co-operative Bank added:
“The Co-operative Bank is the only high street bank with a customer-led ethical policy, so we know that this is what makes us different for the consumers and businesses that choose to work with us. By working with leading academics and Brass, we have created something that will help people examine their own ethical decision-making and allow them to have a better understanding of their values.”
