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The Market Creative tasked with finding “big brand idea” for blinds specialist


The Market Creative has won a two-way pitch to develop a new advertising campaign for bespoke blinds specialist Thomas Sanderson.

The Manchester-based agency has been tasked with conceiving a “big brand idea”, which can be applied across all channels. As well as a TV campaign, it will be developing press and radio ads, direct mail and materials for events and exhibitions.

The Market Creative has been tasked with finding a "big brand idea" for Thomas Sanderson The Market Creative has been tasked with finding a “big brand idea” for Thomas Sanderson

The campaign will look to raise awareness of Thomas Sanderson’s conservatory valet service among new and existing customers, communicating the company’s long heritage and specialist expertise.

The Market Creative worked with Thomas Sanderson three years ago, producing idents for the company’s first TV sponsorship deal.

Sue Benson, managing director at The Market Creative, said: “We’ve had a great start to the year with new business from clients both old and new, and we’re delighted to be reigniting our relationship with Thomas Sanderson.”

Natalie Thomas, marketing director at Thomas Sanderson, added: “It’s great to be working with The Market Creative team again. We know they understand our market inside and out, but we were looking for some new inspiration too, which they have delivered.”

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