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Manchester United signs up new ecommerce partner

Manchester United has chosen SCAYLE as its official ecommerce platform partner, ensuring United has one of the most modern commerce platforms in the industry.

The club’s new ecommerce experience will launch later this year and continue to be evolved in alignment with the club’s ambition of delivering a best in class direct-to-consumer experience for its global fan base.

SCAYLE is one of the fastest-growing enterprise ecommerce platforms in the world. It provides the technical backbone for more than 140 online stores and was specifically designed for B2C use cases with a strong focus on the fashion, lifestyle and sports sectors. SCAYLE provides customers with the latest technology with extensive, ready-to-use features and strong flexibility.

At Manchester United, SCAYLE will operate a new, direct-to-consumer platform that is based on and powered by the SCAYLE commerce engine, dedicated to providing a compelling and customised experience that can quickly adapt to fast-changing requirements.

United’s Phil Lynch, CEO of direct to consumer products & experiences, said: “Manchester United is always looking for new and innovative ways to improve our fans’ experience. We are delighted to be partnering with SCAYLE to further enhance our ecommerce offering, delivering an exceptional fan experience through personalisation and a premium best in class commerce platform.”

James Holroyd, the club’s chief commercial development officer, added: “Partnering with SCAYLE represents a significant milestone in our journey to offer the best possible ecommerce experience. SCAYLE’s deep-rooted expertise in ecommerce coupled with their commitment to delivering an industry leading ecommerce experience for our fans, were key factors in our decision to work with them on this strategically important partnership.”

Tobias Ring, MD at SCAYLE, said: “Gaining Manchester United’s trust marks a pivotal moment in our pursuit of becoming the number one ecommerce platform for enterprise brands and retailers. We are looking forward to closely partnering with the club and demonstrating our ability to elevate customer experiences on such a global and storied stage. We will give our all to co-creating an ecommerce presence that Manchester United fans are proud of and does justice to the club’s legacy of continuously redefining excellence, both on and off the pitch.”

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