Manchester-based digital agency Access has worked on developing a new website for The Royal Air Force Benevolent Fund.
The RAF Benevolent Fund, which aims to assist veterans and serving Royal Air Force personnel with welfare support, has worked with the agency to launch a new web platform to drive more online donations. The new platform is also aimed at providing a more audience-focused resource to support those who require the charity’s services.
The agency has designed and developed the new website with a number of technical features including a support finder tool and a web app to enable quick app installation to devices.
Patrick Hamilton, Operations Director at Access, said: “Central to the new platform is that different user’s needs have been considered at all stages of the journey, alongside a fresh and inspiring design. Our development process began with in-depth audience research, creating personas and holding interviews, before moving on to prototyping and validation.
“Accessibility and the user journey is front and centre at all stages, alongside a fresh and inspiring design.”
Ruth Patterson, Digital Engagement Manager, from the RAF Benevolent Fund, added: “Through in-depth audience research and user feedback we have created a web platform that will better meet the needs of all of our audiences. Our website serves two core functions, and we’ve facilitated the best user journeys for each.
“Our new site also hosts an array of content so being able to access this in a more intuitive way is a huge step forward.”
