Brazen PR has won a competitive pitch to be the retained partner for Manchester Gin.
The brief will cover its drinks brands, as well as its new distillery, cocktail bar and restaurant.
“We were impressed by Brazen’s passion and expertise in destination marketing as well as events and product launches,” said Manchester Gin Co-Founder and Master Distiller, Jen Wiggins.
“We knew we wanted to work with a Manchester PR agency to launch the distillery as their local knowledge is second to none. It’s been a lifelong ambition of my partner Seb and I to open a cocktail bar and we were looking for a PR partner who understood this passion and dedication to gin.”
Brazen’s first task was the launch of its distillery, which is housed under 6 railway arches on Watson Street.
“We’re so excited to be on this journey with Manchester Gin. It’s a stunning bar and restaurant with a great story and product behind it. We love the ambition of the brand, with their team having a similar outlook to ours at Brazen, both born and bred in Manchester and here because we love it but not afraid of big ambitions,” added Brazen Client Services Director, Peter Burling.