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Manchester City appoints Piing as Official Crowd Games Supplier

Piing has become the Official Crowd Games Supplier of Manchester City Football Club in a deal that will bring its mass-participation gaming experience to crowds on match days.

The Official Supplier agreement is the latest episode in Piing’s relationship with the club. Since it was founded, Manchester-based Piing has been working with Manchester City in various capacities.

Under the multi-year deal, supporters at the Etihad Stadium and the Joie Stadium will be able to take part in Piing games pre-match and at half-time.

The collaboration is a first among Premier League clubs and supports further fan engagement for Manchester City. This will allow fans the chance to test out their penalty shooting skills with the Pen-Kick on the big screens, and flex their footballing knowledge with Quiiz. Both games are Piing fan favourites and have been played in stadiums around the world.

Gareth Langley, CEO of Piing, said: “This collaboration marks a huge step for the Piing brand and brings us back to a team in which we have some deep connections and longstanding friendships.”

“We’re on a mission to engage fans at the greatest events on Earth, so we’re really looking forward to large crowds across men’s and women’s matches at the Etihad and Joie Stadiums getting their hands on our games.”

Manchester City Football Club played a role in the origins of Piing, who entered the Manchester City Startup Challenge competition when the club was looking for ways to improve fan engagement.

“We were considering the value of stadium-wide digital activations that all fans could interact with. That’s when we saw the global opportunity for how Piing can change how brands interact with fans at sports and live events all over the world,” said Langley. “It’s great to come full circle and cement that relationship with the club where it all started.”

Alongside games on the big screen, fans will be able to play Piing in fanzones, hospitality areas and the Manchester City Blue Carpet experience. Piing games can be played at Manchester City by anyone with a smartphone. Fans scan the QR code on the big screens to join the game without the need to download an app.

The games are the ultimate crowd-pleaser and will scale to full stadium capacity, creating massive shared moments that unite the crowd.

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