Manchester Airport has launched an advertising and social media campaign to promote the North to international visitors and businesses.
Worth £5m, it will showcase “people, businesses, attractions and other assets that make the region a great place to trade with, invest in and visit.”
It’s being backed by Northern Powerhouse Minister, Jake Berry:
“We are proud to work hand-in-hand with Manchester Airport to open a new frontier for the Northern Powerhouse. The success of the Manchester–Beijing route, and the new direct flights to Seattle opening up later this year, reinforces our shared vision of having a super-connected global North bringing the Northern Powerhouse to the world and the world to the Northern Powerhouse.”
Success stories will be showcased to passengers passing through the terminals and every month new images and artwork from different areas across the North will be added to new sites in the airport.
This will be supported by social media campaigns.
“Manchester Airport has a critical role to play in driving growth across the North by connecting it to the world’s most important markets,” added Manchester Airport CEO Andrew Cowan.
“It is this connectivity that will enable businesses to export their products and services to economies in all corners of the globe, and that will bring tourists, investors and students to our Northern towns and cities.”