So Body Co has appointed a new Manchester agency to launch 2 products to the UK market.
PR Agency One won a competitive pitch to handle the PR for its Peptigen+ Multi-Collagen and CollaSlim products. The former is a collagen supplement, while the latter is a meal replacement shake containing marine collagen proteins.
Hazel Walker, Ecommerce Development Manager at So Body Co said the company had turned to PR support to help communicate “the wider health benefits of our products to as many consumers as possible.”
She added:
“Given PR Agency One’s expertise in the health and ecommerce sectors, we are delighted to have appointed them to support us on our journey.”
The Manchester agency has been brought in to deliver a UK PR strategy to build awareness and commercial outcomes, as well as promoting health benefits.
“It’s an exciting brand to be working with, and this is a huge opportunity to re-educate and move the media’s narrative around collagen supplementation on, much of which predominantly focuses on the beauty benefits and omits the broader impact on health that collagen can have,” added Abigail Outhwaite, Associate Director at PR Agency One.
