Roland Dransfield has been appointed to support the launch of Gary Neville’s £200m St Michael’s regeneration scheme.
The 15-strong Manchester agency will support the wider St Michael’s partnership team with a strategic media relations and digital campaign that will look to raise awareness of the proposed city centre scheme globally.
St Michael’s is a 750,000 sq ft mixed use scheme on the site of the old Bootle Street Police station, which will include a 216 bed five-star hotel, 189 residential apartments, two new public squares and 150,000 sq.ft. of commercial office space.
Planning for the second design of the scheme was minded for approval by Manchester City Council on Thursday and has been passed to the Secretary of State for consideration.
The Roland Dransfield team will now work alongside digital creative agency e3creative to support the potential launch of this ground-breaking project which will link strategic sites through Deansgate to Manchester Town Hall.
