Subscribe to the daily newsletter.

Manchester agency produces ‘ordinary superheroes’ set for Morrisons


Manchester-based Milk Jnr’s & Kidworks has turned the four characters it created for Morrisons last year into an exclusive set of collectable figures.

The characters, which are based on real-life roles undertaken in-store with an added superhero ability, were initially incorporated into activity packs for Morrisons’ in-store cafes.

Aimee Johnstone, brand strategy director at Milk Jnr’s & Kidworks, said: “Since we launched the characters last year their popularity has grown and grown so the introduction of physical collectable figures seemed like a natural step. Initial feedback has been fantastic and we hope they will resonate with Morrison’s younger diners.”

Sam Wells, Head of Trading for Cafes at Morrisons, added: As a business we always look for new ways of engaging with our customers – regardless of age. The response to our family of superheroes has been amazing and we hope they will make an ever better in-cafe experience.”

The characters are:

  • Polly, a cafe assistant, who turns into Polymorphic. She can be in more than one place at once and helps out anyone who needs her in her neighbourhood.
  • Hassan, a fishmonger, who turns into O-Mega Man. He can breathe underwater and swims the rivers, oceans and lakes of the UK, protecting our waters and wildlife from pollution.
  • Alex, a baker, who morphs into The Mighty Dash. She can travel at lightning speed to rescue people and help in emergencies. And…
  • William, a fresh produce manager, also known as The Green Defender. He has magic green fingers and can rejuvenate anything at a single touch, helping to protect the planet and keep flowers, plants and trees healthy.

Subscribe to the Prolific North Daily Newsletter Today!

Want all the latest content from Prolific North delivered direct to your inbox daily? Of course you do!

Related News