The Market Creative has developed Silentnight’s first TV campaign using Sky’s Adsmart technology.
Using AdSmart, Silentnight will raise awareness of its new store at Lakeside Shopping Centre among families and young people interested in buying a mattress or bed.
Geo-location advertising enables Silentnight to target those who live close to the shopping centre and during whatever they are watching across the entire Sky network.
The 30-second ad showcases Silentnight’s Eco Comfort, Studio and Geltex mattresses as well as Albany bedframes while also looking to reaffirm its UK heritage and position as one of the UK’s most trusted bed brands.
