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Made Greater appoints new head to expanding paid media team

Peter Grimes (right) with Made Greater MD James Maisey

Performance marketing agency, Made Greater, has appointed Peter Grimes, formerly of IMA-Home, to head up its expanding paid media team.

Grimes, who has specialised in paid media for more than ten years, is responsible for overseeing the growth and development of the existing media buying team. He will also handle the topline strategy for both existing and new clients, whilst ensuring the internal team continues to deliver the excellent service the two-year-old business is becoming known for.

The agency works closely with its client base, many of whom are either new to market or have created brand new markets, to transform them into household names through effective cross-channel strategies.

To date, this has been achieved through strong social propositions, industry-leading and sometimes against-the-grain creatives, nurture campaigns and customer retention services. Grimes has been brought into the team to further diversify the agency’s channel offerings whilst also bringing with him a wealth of experience in brand and growth strategies.

Grimes said: “After spending nine years working in paid media at an agency that grew to be one of the largest in the UK, I felt ready for a new challenge and Made Greater ticked all the right boxes. The business has the ambition and agility of a start-up, but delivers the results of a long-established agency and already attracts a high calibre of clients.”

Made Greater works with clients including Raleigh Cycles and 24/7 Nursing. Over the past year, the business has doubled its number of clients along with monthly revenue. The majority of new business is being secured through referrals and brand owners actively seeking to collaborate.


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