Social change consultancy, Really Good Things, has been appointed by Macmillan Education for a brand perception project.
The Cheshire company will gather insights into the current perceptions of the historic education publishing brand, which was established almost two centuries ago.
“I’m absolutely delighted to announce this work with Macmillan Education,” said Sarah Klaveness, Director of Really Good Things.
“Inspiring and supporting people to achieve their learning ambitions is central to our ethos at Really Good Things. With education changing at an ever-increasing pace, our brand perception work will provide useful insights to underpin Macmillan Education’s strategy and will help inform future communications and product development decisions for this world-respected education publishing brand.”
Macmillan Education has a presence in over 120 countries.
