Sheffield digital marketing agency Logica Digital is set to to help charity Lincs and Notts Air Ambulance utilise Google Ads funding.
The agency has been appointed by the charity to assist with its Google Ads campaigns having struggled to take full advantage of Google’s grants for non-profits and get campaigns up and running throughout COVID. The charity will now be working alongside the Logica team to get the most from their grant.
Logica will also spend time in-house with the charity’s marketing team to provide training, allowing them to optimise and run the campaigns themselves.
Logica Digital’s founding director, Mark Skinner said: “Having the opportunity to work with Lincs and Notts Air Ambulance to support their amazing cause is a great opportunity for Logica Digital. The whole team is looking forward to working alongside the charity’s marketing team to help them drive donations online.
“Charities often have limited marketing budgets, so making every penny count is essential, especially when they’ve been given a grant from Google to get their cause out there and build awareness. We specialise in helping our clients to get the most from their budgets, and being able to do this for Lincs and Notts Air Ambulance will be more rewarding than ever.”
Lincs and Notts Air Ambulance is a helicopter emergency medical service. Life-saving equipment is carried on board both the helicopter and critical care cars so that an emergency department can travel directly to the scene of some of the most serious incidents in Lincolnshire and Nottinghamshire.