New research from online gaming news and information portal, New Casinos.com, has revealed that Preston and Manchester are the UK’s most tech-obsessed cities.
Researchers analysed the number of average monthly searches on Google in each UK city and town for a range of tech products, including tablets, smartphones, consoles and other smart devices. The search volume of every term in each area was added together and then divided by the population to determine the number of searches for every 10,000 people.
Taking the top spot for the most tech obsessed city in the UK was Preston, with 1751.54 searches per 10,000 people. The Lancashire city has a particular interest in the PS5, with this being the gadget that was most searched for across the area.
Manchester came a close second, boasting a tech search volume of 1674.82 for every 10,000 people. Mancunians were particularly keen on the Nintendo Switch, although Preston residents still outsearched their neighbour for the gaming device.
The top three was rounded out by Birmingham, with 1598.63 searches per 10,000 people. Like Preston, this major city has a keen interest in the PS5 with this also being the most searched for tech product in the area among all 18 of the terms.
The North also fared well elsewhere in the top 10. Liverpool just missed out on the medals, placing fourth with 1591.59 searches for every product per 10,000 people. In the sixth position was Newcastle-upon-Tyne with a total average monthly search volume of 1501.91 per 10,000 people. Geordies are eager to get their hands on an iPhone 13, with this product being the second most in demand item across the city, after the PS5.
Blackburn completed the top 10 in 10th place, receiving 1390.31 average monthly searches in total for every 10,000 people. Despite being last of the top 10, Blackburn’s demand for the Samsung S21 was particularly high – generating the second highest number of searches per capita for the smartphone.
Of all the terms studied, ‘ps5’ proved most popular, taking a search volume of 331,940 in total across all the UK cities and towns that were measured.
