Liverpool John Lennon Airport has renewed its social media partnership with Cymru Premiership side The New Saints.
As part of the deal, which initially launched ahead of the 23/24 season, Liverpool John Lennon Airport will be sponsoring the club’s UEFA Champions League first-qualifying round home fixture, with the side taking on Montenegro’s FK Dečić in early July.
The airport will continue as the club’s official social media partner for the upcoming season and will receive pitchside advertising space around the club’s Park Hall Stadium, in addition to advertising on the clubs social media channels throughout TNS’ European campaign and domestic season.
To celebrate the extension of the partnership, Liverpool John Lennon Airport has teamed up with the club’s official front-of-shirt Sponsor, Recycling UK Group, to launch a new half-time challenge for fans attending TNS’ Park Hall home for the UEFA Champions League home-leg fixture.
The club’s ‘Big Bin Challenge’ will give fans an opportunity to try and kick a ball into a large, sponsored wheelie-bin, with the winner securing return flights for two to Ibiza courtesy of Jet2.com, who are now running 54 flights per week to 20 destinations from Liverpool John Lennon Airport.
Tom Woods, marketing manager at Liverpool John Lennon Airport said: “We’re delighted to be teaming up with The New Saints FC once more for the upcoming season, as they embark on yet another European campaign. Not only are we the closest international airport to the club’s Park Hall Stadium, but the move also pairs the Cymru Premier’s top team with the UK’s number one airport.
“We have many passengers that travel from North Wales using Liverpool John Lennon Airport, so it makes sense to team up with one of the region’s most successful brands. We look forward to working closely with the club and their fans ahead of what we hope is another big year for the both of us.”
Simon O’Reilly, facilities and commercial manager at The New Saints FC added: “We are delighted to be working with Liverpool John Lennon Airport and Jet2.com, both globally-recognisable brands based locally to us. With such a huge set of fixtures now just around the corner, we’re pleased to have the support of the airport and its staff as we embark on our European journey.”
