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Lightfoot Travel appoints It Works Media to SEO strategy


Lightfoot Travel has chosen Leeds-based It Works Media to develop its 2023 SEO strategy.

The appointment marks the completion of a significant website redevelopment project for the luxury travel brand as it looks to improve organic customer acquisition across key markets.

Steve Pritchard, MD at It Works Media, said: “We are all really excited to be working with the Lightfoot Travel team. They have a wealth of expertise in not only creating wonderful holiday experiences but in crafting aspirational stories online.

“Our focus is on converting that great content and travel experience into a cohesive SEO strategy across US, UK and Singapore markets, providing them with a strategy for growth coupled with ongoing support.”

It Works Media has considerable SEO experience within the travel sector, having worked with a variety of clients including, Africa Travel and Celestyal Cruises.

Gemma Chase, head of marketing at Lightfoot Travel, said: “The IWM team created a compelling proposal and has a proven approach to improve SEO performance within travel. After significant investment in our online platform, we are now combining our expertise with their experience to grow our customer base.”

Pritchard adds: “The last three years have been the most challenging for the travel industry and it’s great to see that travel brands are looking to SEO as a channel which can deliver efficient, long-term growth.”

The latest new client win comes on the back of significant growth over the last two years for the agency. Having secured multiple new client wins including GoCompare, F Hinds and Honeypot, the team has grown to seven experienced content and outreach professionals.

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