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Leeds provides the Spark for Dublin agency

Spark has announced plans to invest further in its Leeds operation to grow its presence in the UK.

The market research and insights agency, which was founded in Dublin in 2007, is part of the Audience Collective marketing group.

Now more than half of its workforce is based in Leeds city centre and it has recently appointed a new Associate Director to further develop its team and client list.

“Leeds is a thriving city and an emerging Northern hub for the market research industry, making it a hotbed for both talent and growth opportunities,” said Lynsey Carolan, Managing Director at Spark.

“With a growing UK client base, we want to invest in people here in Leeds and provide opportunities for them to get under the skin of some of the UK’s most inspiring and exciting brands that we’re proud to partner with.”

Those brands include Pizza Express, No7, Nomad Foods, Hisense and the Real Yorkshire Pudding Company. 

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