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Leeds agency wins 7-way pitch for Studio


Lancashire online retailer, Studio, has appointed a new lead partner agency, following a 7-way competitive pitch.

IMA HOME won the 3-stage pitch against 6 other agencies to create cross channel campaigns, and a refreshed creative across paid, owned and earned channels.

“We’re delighted to have appointed IMA HOME as our lead partner agency,” stated Carla Johnson, Head of Marketing at Studio.

“Their pitches were really strong, the detail and level of effort was huge with the insight, strategy and creative showing excellent potential to help push Studio towards our target of being a £1bn business within the next five years. There was excellent chemistry between the Studio and IMA HOME teams, they seem like an agency we can really trust!”

The Leeds agency, which was introduced to Studio through Capita Procurement Solutions, will also produce a detailed communications plan

“It’s a very exciting time to be coming on board with Studio, as the brand has huge growth plans for 2022 and beyond. This was a fully integrated team effort and one we’re really proud of,” said Sam Rainey, Commercial Director at IMA HOME.

The first campaigns are expected to go live in spring 2022.

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