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LADbible editorial chief takes up Cabinet Office content post

Former LADbible editorial chief Simon Binns has taken up a new post as head of content at The Cabinet Office.

Announcing the new role on LinkedIn, LADbible’s erstwhile head of editorial operations said: “Really pleased to announce that I’ve taken up a new role at the Cabinet Office as Head of Content Development for GOV.UK

“I’ll be responsible for content strategy on all channels – on and off-platform, trialling and scaling new platforms, formats and looking at reaching bigger audiences in different ways – web, app, social, video, audio, third party partnerships.

“The potential is huge and the new role comes at a transformative time for the Government Digital Service and the way its reaches audiences.

“Feel very proud to be joining a team that is already best in class and committed to making a positive difference in millions of peoples lives every day.”

The latest appointment continues something of a trend for high-profile moves from the Manchester-based viral publisher to the corridors of power.

Former LADbible head of comms Peter Heneghan also made the move from cat videos to Larry the Downing Street Cat when he took up the post of head of communications for then-PM Boris Johnson in 2019.

With the Covid-19 Enquiry due to be published “before the summer” it’s safe to assume Binns won’t have too long to wait to get stuck into some new viral content.

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