North West design studio Into the Light has rebranded Regal, a leading UK wholesaler and distributor of FMCG products, based in Merseyside.
The major rebrand is a key part of Regal’s ambitious growth plans for 2024 and beyond.
The fresh, contemporary new look is based around a central smile logo, reflecting the business’s open, warm approach to customer service and friendly culture. The strapline “Doing good business since 1984” demonstrates how working with Regal is stress free and straight-forward. Every aspect of communication has been redesigned and Into the Light has also run workshops to embed the new company values amongst staff.
Chris Hughes, MD of Regal said: “We are excited to unveil our new look to staff, customers and suppliers. Into The Light have done a brilliant job in creating a brand identity that is positive, warm and friendly but still oozes professionalism. The rebrand is key to our ambitious plans to take the business to the next stage of growth in 2024 and beyond.”
Simon Ellis at Into the Light added: “It was a pleasure collaboratively working with Chris and his team at Regal and guiding them through our brand transformation process. We’re delighted to have given them an identity they can be proud of that will stand the test of time.”
Regal is a UK Wholesale distributor of paper, household, grocery, janitorial and health and beauty products serving UK businesses. Founded in 1984, it has grown into the leading UK distributor of branded tissue and one of the fastest growing wholesalers of FMCG products in the discount market. The business operates from a purpose built 45,000 Sq Ft warehouse and distribution centre in Bromborough, Wirral.
Into The Light is a strategic branding and packaging design agency with offices in Manchester and Liverpool. Working with clients such as Birdseye and Symington’s, it aims to bring clarity and distinction to FMCG brands, helping to increase sales with clever and impactful design. Its partnership with Pulse Media means it can also offer clients the added benefit of a seamless and cost-effective design-to-print process.
