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Hull’s creative and cultural sector generates £224million


According to new research from Hull City Council, the city’s creative and cultural sector has generated £224m since 2015.

The paper shows a 20% increase in GVA in the sector, with around 7000 people now working in creative industries.

The city, which was named UK City of Culture in 2017, is hoping the study will help its bid to become a UNESCO Creative City of Music in 2025.

“The results of this research are great news for the city and the future of culture and creativity as a major industry,’ said Councillor Rob Pritchard, Portfolio Holder for Culture and Leisure.

“All of the information gathered from this in-depth research will help us to inform the new cultural strategy which is currently in development.”

The study has been conducted by KADA Research, which has compiled a creative asset database for the city. The database includes any locations that support culture and creativity to take place, whether that be a venue or community centre.

The council are using it to consider how best to support cultural infrastructure moving forward.

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