Manchester-based Koala has created a TV ad for challenger insurance comparison website OwMuch.com.
OwMuch.com was founded by Accrington-born British entrepreneur, Anthony Rushton and he even stars in the ad himself, albeit in a last-minute creative decision taken just before filming.
Koala worked alongside Yorkshire rapper ExP to devise the concept and creative, which will air as a Channel 4 nationwide campaign from the 1st December. The 30-sec ad celebrates the Northern roots of the brand with its playful and uplifting tone.
