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Harrogate’s Shift launches new holiday and leisure brand

Beyond Escapes

Creative design and brand strategy agency Shift has helped to launch a new holiday and leisure concept called Beyond Escapes.

The luxury holiday brand, which opened its first site in Devon earlier this year, was launched with a UK investment of £60 million. Harrogate agency Shift was commissioned to name the overall concept and develop the Beyond Escapes brand identity. This included the creation of a special heart – or leaf – icon within the letter ‘Y’ in the brand logo. 

Guests can choose to associate the icon with the natural beauty surrounding the site or with an emotive memory of the stay. The brand assets are being utilised across all marketing channels.

Adam Lloyd, Creative Director at Shift, said: “We are incredibly proud of the Beyond Escapes brand, which represents best in class within the UK staycation and luxury travel market.

“This was a fantastic opportunity to shape the brand journey and message from the very beginning, including the complex challenge of naming the overall proposition. Beyond Escapes offers the perfect escape that is accessible to all while going above and beyond what people expect – and it is exactly that spirit that we have looked to capture within the brand creative.”

Sarah Hanson, Marketing Director at Beyond Escapes, added: “Evolving a brand proposition on paper, into an impactful and exciting creative expression is no easy task, but Shift took the challenge and created a wonderfully different approach – the result is a stunning branding platform for Beyond Escapes.”

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