Tech and digital talent agency, Grayce, has appointed Refresh to handle its public relations.
The Manchester agency will work to raise brand awareness and boost its influence across a number of professional sectors, including public sector, energy and utilities and financial services.
“Grayce is thrilled to be working with Refresh as we look to engage more strategically with key audiences,” explained Victoria Birtles, Grayce’s Head of Brand, Marketing and Communications.
“We know the pressures many sectors are under to better recruit and retain an incoming generation of emerging talent. We want to educate senior leaders in how best to engage with this group of people, and that starts with understanding their wants, needs and preferred ways of working. With that in mind, we’re really excited to see the outcome of the consumer insight work and the wider campaign.”
The research-led campaign will pull on consumer insights from a generation of emerging talent, supported by expert-led insight to provide a contemporary understanding of the attitudes of a generation entering the workplace after years of political, social, and economic disruption.
“This is a really exciting partnership and we’re delighted to be working with Grayce to lead its PR activity,” added Lucy Moore, Associate Director and Head of Tech at Refresh.
“Fostering and supporting graduate talent is something we’re really passionate about in our own business and we’ve done lots of work in the skills and development arena for previous clients, so this is a brilliant fit within our existing client portfolio.
“Our campaign will focus on the attitudes towards work of an emerging generation of talent and is set to provide some really interesting insights to business leaders.”
