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GoShorty rebrands with Lancaster consultancy

Vehicle insurance provider, GoShorty, has revealed its new brand and website, created by Two Stories.

The Lancaster-based brand consultancy was brought into reflect the company’s position in the market and “propel the business forward.”

Two Stories explained that the “bold, cohesive and accessible” new identity put the driver at its centre to strengthen its connection with its customer base.

This was achieved through a new Be On Your Way strapline; photography; and creating 2 “dynamic road-inspired brand devices.”

“Transforming a brand is one of the scariest things an established business can do and it’s fair to say that there were a lot of very nervous people around GoShorty as we embarked on our rebranding journey with Two Stories. We need not have worried,” said Graeme Stoker, Marketing Director of GoShorty.

“Two Stories has a very structured process and we’re delighted with how everything turned out. We now have a new brand that we are very proud of that clearly differentiates us within a sea of bland, identikit competitors, positioning us perfectly for the next stage of our growth story.”

Two Stories also designed GoShorty’s new website, working alongside an in-house development and UX team.

“The company came to us at a crucial point in its journey and looked to Two Stories for a rebrand that would reflect its maturing position in the market. GoShorty had an opportunity to stand out in the market and we have most definitely delivered that with this new brand, which will allow them to accomplish its impressive growth plans,” added Bekkie Hull, co-founder and Creative Director at Two Stories.

“The whole Two Stories studio was involved in the creation of this new brand – from brand strategy and verbal brand to art direction and brand design – and we’re so proud of what the team has created and how it will help propel GoShorty even further forwards.”

Two Stories to continues to work with GoShorty to develop its design and communications across email marketing and social media.

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