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German food win for Fablr


Fablr is behind the new website for German food firm, Sonnen Bassermann.

The Leeds and Manchester agency was brought onboard to develop a site which was more customer-centric, relevant and modern.

“Fablr has managed to bring our brand to life with an elegant and striking website that reflects how we are communicating and engaging with our audience in 2020,” explained Ina Hellrung, Brand Manager for Sonnen Bassermann.

“Right from the outset, they showed they really understood how our brand has evolved and have delivered something that will help us stand out from our competitors and to really shine.”

The historic brand was founded in 1896 and was recently named in the country’s Hall of Fame alongside BMW, Miele, Nivea and Persil.

“Our guiding principle for creating FMCG websites is to always deliver something that can connect consumers with brands at an emotional level,” added Fablr’s Creative Director Geoff Bretherick.

“We believe that this is where the brand can have the most impact with consumers and that this will also amplify the messages that are being delivered in other areas of marketing spend – such as social and advertising.”

Fablr has an ongoing relationship with Sonnen Bassermann’s parent company, Struik Foods. This year alone it has worked on its Ye Olde Oak and Bunlimited brands.

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