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GB News takes radio advertising in house

radio

GB News has brought its radio ad sales in-house and ended its contract with Bauer Media.

The contract covered radio advertising and sponsorship sales across DAB+, smart speakers, streaming services and on GB News’ website.

Nicole O’Shea, Manchester-based commercial director at GB News, said: “Clients want to do more with their budgets and we want to do more to deliver for our clients with ROI and effectiveness. We are really accessible and can turn around an idea overnight, almost. We also have a head of insight and solutions, so can demonstrate insight into our incredibly engaged audience. This feels like a really positive move for us.”

GB News Radio launched in January 2022 and simulcasts the ‘opinion-led news’ channel’s TV content. Its weekly radio listenership grew by 40.5% year on year, according to February’s Rajar figures, hitting 430,00 weekly listeners a week.

Lee Roberts, head of radio sales at GB News, added: “Our radio audience is affluent and engaged — 60% ABC1 and 80% over 45. In more than 30 years in radio, I’ve never seen a station rise as fast and as powerfully as GB News — it’s an extraordinary achievement and a compelling commercial opportunity.”

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