A new, Leeds-based digital marketing agency has been launched, promising to “redefine the typical agency model by providing quality services for clients, but with a more open, accessible and honest approach.”
Another Concept is the brainchild of four Yorkshire digital marketing experts with more than 50 years of combined experience. Alex Gregory, Marcus Hearn, Tom Brook and Rich Hart forst met while all four worked four leading Harrogate-HQd agency group idhl in 2015. Although the four had different specialisms, they immediately developed a strong bond that they’ve maintained ever since.
Prior to starting Another Concept, the co-founders each held senior roles at digital agencies, and between them they’ve also worked both in-house and on a freelance basis for some of the country’s biggest brands. Despite this, the four all claim that they’ve never lost sight of their shared belief that clients deserve more from their agency partners.
The four have now united to offer digital marketing services including organic search, content, digital PR and outreach. They also promise to deliver these in an open and collaborative way that offers clients a direct route of communication to their expertise, as and when they need it, and to offer a “fluid” approach to strategy and retainers that puts performance first.
Brook, who heads up the content marketing services, said: “All four of us have worked in a number of situations where we felt things could and should have been done differently. Often that was simply because we just wanted to do the best we could for the client. Sadly though, too many digital marketing agencies are stuck in a set way of working and are too busy thinking about profitability rather than performance.
“At Another Concept, we’re giving people direct access to experts. It means we can get work done faster, work holistically and respond to client queries in a much more timely manner. We want to be an extension of our clients’ teams and more like a partnership, rather than a standalone third-party that floats about on the edge.”
Hart, who leads on Digital PR, added: “I think it’s a rarity to find an agency these days that has the shared core values that we have and we have our collective wealth of experience – and of course the fact we’ve known each other so long – to thank for that.
“I couldn’t think of a better group of people to have around and work with here. But also I’m proud to have co-founded Another Concept, and I think I speak for all of us, when I say that we can’t wait to properly get out there into the online markets and deliver some excellent results.”
Another Concept is looking to grow its client base within a variety of sectors, but has already been working with a number of firms within the sports niche. This includes providing a number of services for leading rugby news website, RugbyPass as well as content and digital PR work for several other sports organisations.
