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Former Digitaloft SEO chief goes solo

Andy Frobisher, formerly head of SEO at North West agency Digitaloft, has announced the launch of his new freelance SEO consultancy, Andy Frobisher SEO.

Frobisher is a seasoned expert in digital marketing and SEO with a decade of experience, including leading Digitaloft’s SEO department for two years, during which he expanded the department from a few employees to twelve SEO specialists and content writers, driving significant growth.

His portfolio includes working with renowned brands such as Jessops, Imagine Cruising, Pork Farms, BOXT, Bill Plant Driving School, showcasing his expertise across various sectors, especially e-commerce SEO.

Based in Morecambe, Lancashire, Frobisher said his decision to embark on a freelance path is rooted in his desire for work-life balance, particularly to be actively present in his daughter’s life.

“The time felt right to go freelance. I have a 15-month-old daughter, and I wanted to be in her life as much as possible during her early development years. This was something I couldn’t do in a full-time employed position,” he explained. “Going freelance allows me to be the best father figure for my young daughter and my other two children that I can be.”

Frobisher SEO is built on three core principles: Delivering agency-level quality and expertise with a personal touch, ensuring clients have a direct line of communication with the person delivering and fulfilling the strategy; implementing bespoke KPI-driven strategies focused on growth and return on investment, cutting through unnecessary complexities, and offering an exclusive service, working with a smaller, dedicated client base, allowing for deep, focused engagement with each business.

The consultancy offers a full range of SEO services for UK-based businesses, including SEO strategy, technical SEO, content strategy, content marketing, on-page and off-page SEO. Flexible plans are available to accommodate all business sizes, with options including pay-as-you-go, one-off audits, and monthly retainers.

Frobisher added: “I believe in transparency and education as part of my service. It’s essential for clients to understand the SEO process, so they feel confident in the strategies we implement together.”

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