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Former 26PMX senior architect launches new consultancy

Matthew Redford, formerly senior analytics architect at 26PMX, has announced the launch of his new freelance analytics and CRO consultancy, DATA HIT.

Redford brings over 15 years of diverse experience to DATA HIT, spanning agency and client-side roles in online marketing and web development. He now specialises in data, analytics and optimisation.

The consultancy is available for both on-off and ongoing projects. Core services include consulting, tracking implementation, data connectivity, insight-driven reporting, and conversion rate optimisation.

His portfolio includes working with renowned brands such as DFDS, Corinthia Hotels, ASDA Money, and the NHS. At 26PMX, he played a pivotal role in securing Google Marketing Platform Partner status with company-wide certifications in Google Analytics and Google Tag Manager.

DATA HIT promises to provide a direct and effective data resource to small to medium-sized businesses. Redford said: “We take the time to understand your business and project requirements, and provide an effective solution that we can roadmap and implement without the common costly agency overheads. Our experience and platform expertise can add significant value to your team or project.

“Recent changes in the professional landscape prompted me to re-evaluate my career path. Starting an agency was the perfect opportunity to leverage my skills, continue learning, and help businesses achieve their goals.”

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