Smart Outdoor has created a new partnership with Redu Group to offer nationwide advertising “with no upfront cash investment.”
Smart Offers will see brands exchange their products, services or unsold vouchers for digital media space across Smart Outdoor and Redu’s network of 1000 Digital Out of Home screens, social media channels, email databases and an influencer network.
The deals are sold directly to the 4m customers of Redu’s Ashleigh Money Saver platform and revenue generated directly funds the campaigns.
“Smart Offers removes the traditional cost barrier from DOOH advertising,” explained Mark Catterall, CEO of North East-based Smart Outdoor.
“By combining our network with Redu’s commercial engine, we’re delivering a fully integrated, performance-driven media solution for brands of every size.”
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Angela Goggins, Managing Director of Redu Group added:
“This partnership levels the playing field for brands. Together, we’re giving brands an entirely new way to reach millions—through a media model that sells product, builds brand awareness, and generates usable customer data, all without upfront spend.”
